How to Choose The Right Keywords

Inevitably, keyword is the pillar of success (or failure) SEO and online marketing as a whole. Keyword has an important role to determine where our website will be indexed by search engines, which ultimately determines whether the prospective visitors find our site or not. Therefore, when determining keywords that will be targeted SEO, is very important to ensure that we choose the right keywords. The big question is how do we know whether a particular keyword just as the other keywords that are not appropriate for our website.

The selection of appropriate keywords for our website will determine whether our website will sink among the millions of other websites, or the first choice to visit when someone does a search through a search engine.

Generally, there are two kinds of keywords. The first is a brand keywords, ie keywords that are directly related or trademarks contained in it. Many visitors do a search using a trademark, especially for products whose names produk well-known people, for example, rather than performing a search with "bali hotel" people would probably do a search with "bali Sheraton". If you have a product with a famous name, or you sell these types of products through your website, the keywords important to your brand noticed.

The second type of keywords that are generic keywords, which can be widely interpreted as keywords that had nothing to do with the company name or the name of your particular trade marketed. If you manage an inexpensive hotel in Kuta jasmine class with the name "Hotel Cambodia" for instance, you probably can not expect to get visitors especially buyers coming through the search with the hotel's name as a keyword. In this case, the larger role of generic keywords, such as "bali budget hotel" or "hotels in Kuta".

However, although the target for keywords that contain the company name or trademark will not bring many visitors, we still need to target keywords that are related or contain the company name, trademark, business, product category, and so on. If we do not have it, maybe someone else will benefit. For example, if "Hotel Cambodia" preferred guests, through the information by word of mouth or the more modern such as online forums, his name will become known. A travel agent may target one-page website for the keyword "hotel Cambodia", and the people who know and then pull through keyword search by the hotel will be booked through travel agents, so you as the manager of the hotel must pay a commission.

When you start the keyword selection process, should begin by collecting prospective berdiksusi keywords related to the field of business or your products. Any business or product has a specific vocabulary, and this is all you need to dig. Thinkh as a buyer. Try not to think "if I want to sell this product, what would I call", but "if I want to buy the products I sell, what would I call". Start with a keyword that has a wide range, though probably because too broad not too much to bring visitors. Then narrowed down into more specific keywords, but bring in visitors who have a greater interest in buying.

For example you sell a product in the form of low-fat milk set aside for those who want to lose weight. Say you start with "milk". This is relevant to the product you are selling, but its scope is too wide may cause the number of visitors who come to do a search for those keywords, not necessarily buying. Maybe they had a baby need milk, high calcium milk for adults, milk for nursing mothers, until the milk for pet dogs. Start by narrowing "of milk for adults" if it is narrow enough, probably not because there are other strains. Maybe people find milk for adult men who want to maintain bone health, adult women who are nursing, adult women who want to lose weight, etc.. Until then you find the "milk diet" as an appropriate keyword. All that to search with these keywords, interested in the type of product you sell.